SHOPIFY
PDP CONTENT FRAMEWORK
To create clearer, more effective product detail experiences on Shopify PDPs, we developed five standardized content templates informed by consumer insights. Created in partnership between the Design Strategy and Product teams, each template is tailored to category-specific consumer needs and behaviors—supporting stronger engagement, clarity, and conversion.
content forward
A benefit-focused PDP template centered on the information skincare and haircare shoppers need to make confident decisions—results, ingredients, how to use, routine relevance, comparison, and social validation—designed to build trust, reduce friction, and drive conversion.
card stacking
A visually driven PDP template that uses stacked cards and concise content to spotlight the information haircare and skincare shoppers scan for—proven results, key ingredients, how to use, and social validation—designed to inspire engagement, reinforce credibility, and support confident conversion.
Image grid layout
This balanced template uses an image grid to showcase product variety through an equal mix of visual and content blocks—highlighting visual diversity, proven results, and social validation—designed to build confidence and support conversion for makeup and haircare brands.
banner forward
A banner-forward PDP template using full-bleed video or static visuals with supporting content blocks for storytelling—highlighting ingredients and social validation—to build emotional connection and support conversion for makeup and fragrance brands.
video first
This template led by immersive motion and rich visuals, supported by select content blocks for storytelling—designed to drive emotional impact and support conversion for fragrance and makeup brands.
WORKSHOP OUTPUT
All output was informed by primary and secondary research, along with close collaboration across Online Business, Product, UX, and Brand Creative teams to ensure alignment with both user needs and commercial objectives.
Category Priorities
Category Nuances