Enterprise Content blocks
Twelve content blocks—each rigorously validated through UX research—were designed for the ELC Enterprise Design System to enable creative excellence at scale. Shared across brand sites, these enterprise components eliminate redundant builds, drive efficiencies across teams, and accelerate content delivery—freeing creatives to focus on bold, differentiated storytelling while maintaining consistently high-impact brand experiences.
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UX testing identified clarity challenges within the original prototype (at left). Refined designs were created based on user feedback and re-tested—resulting in a more intuitive experience that improved comprehension and enhanced engagement (Option 1A / 2 shown below).
regimen
The regimen content block educates users on how products work together to deliver enhanced benefits and more confident decision making, with effectiveness validated through UX and UXR testing.
This is the second iteration. The previous version was found to have be a bit too confusing to the user, with too much product information / s exposed.
Banner
The Banner content block anchors key moments across homepages, landing pages, and editorial sections. Built for premium, modern storytelling, it brings brand narratives to life through immersive imagery, considered motion, and cinematic video.
CARD base
The Card Base are scalable and UX-validated blocks that primarily support secondary content / products across homepages, PLPs, PDPs, and editorial pages, delivering consistent experiences with built-in flexibility.
video block
Validated through UX testing, the video content block enables high-impact storytelling moments that improve engagement, support message retention, and enhances the flow of the experience.
