SITE ReDESIGNs / DASH
DASH led the redesign of the Glamglow and Smashbox brand sites in partnership with UX, Brand Creative, and Online Business leadership. The result was elevated, performance-driven digital platforms that aligned brand expression with commercial objectives and strengthened engagement and conversion.
GLAMGLOW
The redesign of the Glamglow brand site was done to modernize the UI and elevate the digital experience. The team applied UX best practices to improve navigation, discovery, and conversion.
SMASHBOX
Smashbox brand site was redesigned to modernize the UI and elevate the digital experience. Working closely with the brand creative team, UX best practices were incoporated to improve the experience.
Lab Series
The Lab Series brand site was redesigned to modernize the UI and elevate the digital experience. Partnering with the brand creative team, UX best practices were applied to create a more intuitive, engaging journey.