VIDEO SHOOTS / DASH
The Digital Asset Studio Hub (DASH) operated as the in-house creative agency for The Estée Lauder Companies’ North America affiliate. Comprised of Art Directors and designers, the team partnered with Global Brand Creative to concept, produce, and deliver regionally relevant content at scale—balancing brand integrity with market impact. Below are select video examples from the studio’s work.
PROBLEMS SOLVED / ESTÉE LAUDER
These videos showcased the everyday benefits of product use, translating key claims into relatable, real-life moments. Featuring influencers with specific skin concerns, the content was designed to drive authenticity, relevance, and consumer confidence.
agency: pellicule film
How To VIDEOS / BECCA
This shoot produced 15+ videos delivering application tips and techniques for BECCA’s hero products, designed to educate, inspire, and drive product mastery.
art directors: m.kato, e.wiehn; producer: m.feffer
Exclusive SET / aveda
Videos like these were created to support retailer-exclusive sets within the North America affiliate, driving awareness and demand through targeted, market-specific storytelling.
art directors: m.kato, e.wiehn
BACKSTAGE ARTISTRY / MAC COSMETICS
These backstage-exclusive videos were produced on tight timelines to capture real-time product moments at runway shows and support retailer-exclusive collaborations—delivering agile, high-impact content designed to amplify launch buzz and drive immediate engagement.
agency: pellicule film